My Professional Journey

Rooted in Strategy, Evolving Through Luxury and Sustainability

With a foundation in international B2B markets, I began my career building relationships across cultures.
As sustainability grew into a defining force, I shifted toward climate innovation and strategic development — aligning personal values with professional vision.

Participating in the Inside LVMH program marked a turning point: it connected luxury with innovation, heritage with foresight, and refined creativity with meaningful impact.
This is where the early roots of NOVÉYA™ began to form.

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Experience Across Regions & Sectors

My experience spans Europe, Russia, and the Gulf — across strategy, sustainability, mentorship, and global exhibitions — always guided by clarity and intention.

I’ve led negotiations across regions, shaped digital ecosystems, and built brand narratives rooted in emotional intelligence and refined simplicity.
These cross-cultural roles strengthened my strategic intuition, narrative clarity, and cross-cultural fluency.

This experience was built through hands-on roles in international B2B environments — involving negotiations, long-cycle partnerships, and decision-making across institutional and cross-border contexts.


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A Philosophy Shaped by Purpose

Each chapter of my career — from corporate to entrepreneurial — reinforced my commitment to meaningful innovation.
Today, this journey takes form in NOVÉYA and its signature NOVÉYA™ Method — connecting depth, legacy, and strategic feminine intelligence.

This journey is now entering a new phase.

I join De Andres Design — a Helsinki studio with nearly a decade of expertise in furniture restoration and Scandinavian design heritage — as Business Development & Partnerships Manager. The connection to everything that came before is not incidental: the same principles that shape NOVÉYA — coherence, craft, and long-term thinking — are the foundation of what De Andres does with physical objects.

Strategy, it turns out, has many forms.

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What This Journey Inspires in My Work Today

I help women articulate who they truly are —
blending inner clarity with strategic presence,
so their professional identity feels aligned, grounded,
and unmistakably their own.

I typically work with women navigating leadership transitions, international repositioning, or moments where external success no longer reflects their internal clarity.