My Professional Journey

Rooted in Strategy, Evolving Through Luxury and Sustainability

With a foundation in international B2B markets, I began my career building relationships across cultures.
As sustainability grew into a defining force, I shifted toward climate innovation and strategic development — aligning personal values with professional vision.

Participating in the Inside LVMH program marked a turning point: it connected luxury with innovation, heritage with foresight, and refined creativity with meaningful impact.
This is where the early roots of NOVÉYA™ began to form.

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Experience Across Regions & Sectors

My experience spans Europe, Russia, and the Gulf — across strategy, sustainability, mentorship, and global exhibitions — always guided by clarity and intention.

I’ve led negotiations across regions, shaped digital ecosystems, and built brand narratives rooted in emotional intelligence and refined simplicity.
These cross-cultural roles strengthened my strategic intuition, narrative clarity, and cross-cultural fluency.

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A Philosophy Shaped by Purpose

Each chapter of my career — from corporate to entrepreneurial — reinforced my commitment to meaningful innovation.
Today, this journey takes form in NOVÉYA and its signature Soft Rebranding™ method — connecting depth, legacy, and feminine strategic power.

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What This Journey Inspires in My Work Today

I help women articulate who they truly are —
blending inner clarity with strategic presence,
so their professional identity feels aligned, grounded,
and unmistakably their own.