My Professional Journey

Rooted in strategy, evolving through luxury and sustainability.

A Strategic Path Shaped by Purpose

With a foundation in international B2B sales, I began my career bridging markets and building relationships across borders. As sustainability emerged as a defining force, I shifted my focus to climate innovation and strategic project development — aligning personal values with professional growth. Participating in the Inside LVMH program became a turning point: it deepened my understanding of luxury as both heritage and forward-thinking innovation, inspiring me to build a brand rooted in elegance and purpose.

Experience Across Regions & Sectors

From representing Nordic innovation in the UAE to leading sales of environmental technologies in Russia and Europe, I’ve worked at the intersection of culture, commerce, and impact. My projects span corporate strategy, climate-focused mentorship, and global exhibitions — all driven by clarity and intention.

Education with a Future Focus

I hold an MA in Digital Management (Hyper Island, accredited by Teesside University) and a Certificate in Business & Climate Change (Cambridge CISL). The Inside LVMH program further expanded my vision by connecting sustainability with luxury, and storytelling with strategic design — reinforcing my commitment to meaningful innovation.

Highlights That Define My Approach

Each of my roles, from corporate to entrepreneurial, has strengthened my strategic thinking. I led negotiations in several languages, contributed to the creation of a corporate website, and developed digital skills I now apply in my own projects. I worked within ecosystems where creativity meets responsibility — and today, this experience takes form in NOVÉYA™ and its signature method — rooted in depth, strategy, legacy, and feminine energy.