My Professional Journey

Rooted in Strategy, Evolving Through Luxury and Sustainability

With a foundation in international B2B markets, I began my career building relationships across cultures.
As sustainability grew into a defining force, I shifted toward climate innovation and strategic development — aligning personal values with professional vision.

Participating in the Inside LVMH program marked a turning point: it connected luxury with innovation, heritage with foresight, and refined creativity with meaningful impact.
This is where the early roots of NOVÉYA™ began to form.

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Experience Across Regions & Sectors

My experience spans Europe, Russia, and the Gulf — across strategy, sustainability, mentorship, and global exhibitions — always guided by clarity and intention.

I’ve led negotiations across regions, shaped digital ecosystems, and built brand narratives rooted in emotional intelligence and refined simplicity.
These cross-cultural roles strengthened my strategic intuition, narrative clarity, and cross-cultural fluency.

This experience was built through hands-on roles in international B2B environments — involving negotiations, long-cycle partnerships, and decision-making across institutional and cross-border contexts.


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A Philosophy Shaped by Purpose

Each chapter of my career — from corporate to entrepreneurial — reinforced my commitment to meaningful innovation.
Today, this journey takes form in NOVÉYA and its signature NOVÉYA™ Method — connecting depth, legacy, and strategic feminine intelligence.

In parallel, my current work in business development and partnerships brings these ideas into a more tangible commercial context. At De Andres Design, a Helsinki studio specialising in furniture restoration and Scandinavian design heritage, I work at the intersection of business growth, partnerships, hospitality and the long-term value of well-made objects.

The connection is not incidental. The same principles that shape NOVÉYA — coherence, craft and long-term thinking — also appear in the physical world: in what we preserve, how we position value, and what we choose to carry forward.

Strategy, it turns out, has many forms.

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What This Journey Inspires in My Work Today

Across different roles, markets and chapters, the same thread has remained constant: helping people and ideas become more coherent, more legible and more aligned with what they are capable of becoming.

Today, this perspective informs my work across strategy, positioning, business development and NOVÉYA — particularly in moments of transition, reinvention and growth.