Anna Haltsonen

I advise founder-led and technically driven companies navigating complex, long-cycle B2B environments.

My work connects commercial architecture, strategic positioning, and brand clarity to enable structured, trust-based growth.

Strategic Brand & Commercial Advisory

  • Where I bring value

    • Long-cycle B2B sales environments
    • Alignment between sales, marketing, and leadership
    • Value proposition development for technical industries
    • Commercial clarity in cross-cultural markets
    • Website and CRM structure (HubSpot, analytics, SEO fundamentals)
    • Go-to-market refinement for founder-led companies
  • My background

    At Lamor Corporation (2015–2021), I led international B2B sales across CIS and European markets within sustainability-focused, technically complex environments — shaping my understanding of stakeholder alignment and structured growth in long-cycle ecosystems.

  • Who this is for

    • Engineering-led SMEs
    • Industrial and sustainability-driven companies
    • Founder-led international organisations
    • Businesses preparing for structured growth or market repositioning

  • Approach

    I focus on clarity before visibility.
    Architecture before activity.
    Alignment before expansion.


© 2026 Anna Haltsonen. NOVÉYA™
Crafted with intention and clarity.
hello@annahaltsonen.com · EN | [RU]
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