Welcome — I’m Anna Haltsonen

Curated strategies. Meaningful aesthetics. Creative confidence.

I create and lead at the intersection of luxury, innovation, and sustainability. This is where I share what matters — ideas, projects, and transformation.

Anna Haltsonen

Femininity. Boldness. Strategy.
I am a creative strategist with deep expertise in luxury, innovation, and sustainability. My work blends strategic thinking with refined aesthetics to deliver elegant and meaningful results.

I value clarity and intention, thoughtful design, lasting impact, and timeless quality.

Through my brand NOVÉYA™, I aim to help shape a new kind of leadership — where feminine intelligence, empathy, and purpose drive strategy, creativity, and transformation.
This vision is embodied in the NOVÉYA Method — a proprietary four-pillar approach rooted in depth, strategy, legacy, and feminine energy.

NOVÉYA


A personal brand born at the crossroads of strategy, creativity, and purpose.
It reflects a vision shaped by experience, with a focus on innovation, sustainability, and timeless elegance.

My portfolio

Each project unveils a facet of my vision — from strategic frameworks to deeply personal narratives.
Discover ideas shaped by meaning, elegance, and clear intention.
Where vision became structure - and emotion, impact.
From a moment of curiosity to the creation of NOVÉYA — guided by insight, elegance, and the Inside LVMH journey.
A story of love, intuition, and impact — told across continents and generations

Journal

Thoughts and ideas at the crossroads of elegance, strategy, and creativity. Stories on luxury, innovation, and sustainability — shared with depth and intention.
Reimagining influence — the essence behind soft power

Behind NOVÉYA: Why Soft Power Is the New Strength

Exploring the philosophy behind the brand — redefining influence through intention, femininity, and strategic elegance.


From impact to identity — how purpose became personal

From Environmental Solutions to NOVÉYA: A Personal Transformation

Tracing the shift from climate innovation to brand creation — where purpose, experience, and aesthetics aligned to spark a new beginning.
From learning to launching — the beginning of NOVÉYA

How Inside LVMH Shaped My Vision

An inside look at how the program sparked the creation of my brand — blending luxury, innovation, and sustainability into a new personal chapter.

Get in Touch
I’m always open for creative partnerships, strategic challenges, and meaningful projects.
Feel free to reach out — I’d love to hear from you.
Email: hello@annahaltsonen.com
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© 2025 Anna Haltsonen. NOVÉYA™
Crafted with intention and clarity.
hello@annahaltsonen.com · EN | [RU]

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